Malaysia International Motor Expo (MIME) is a new generation of physical show that addresses the challenge of attracting the growing community of connected workers, corporate suits, entrepreneurs and bosses where mobility is a service and who browse from home on smartphones & laptops before heading to the traditional brick and mortar showroom to confirm their on-line choice.
Post pandemic, the social media experience is has strengthened the effect of physical group events such as the Malaysia International Motor Expo.
Participation in MIME is a strategic factor for car companies this year and over the next five years when completely new car brands from China compete for market share with hitherto unheard of levels of Advanced Driving Assistance Systems (ADAS) in entry-level cars.
MIME revives this tangible excitement of car ownership journey by combining existing motorshow concept with several exciting co-events, all under one roof.
Held in conjunction with International Automodified (IAM), South East Asia’s largest car tuning & lifestyle show series, the audience comprises car enthusiasts, car club members, families, friends, as well as the general public.
This will be the most important motor show for both car buyers & car manufacturers / dealers going forward to the new marketplace where a whole new cohort of new energy cars will contest for brand recognition and sales.
For the legacy car makers, this is the time to invest in amplifying brand recognition, marketing and sales.
Join our MIME and seize more market!
